Hello we're Word of Mouth
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We are one of the UAE's outstanding boutique PR consultancies and a new partner to UK brands.
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As an independent agency operating at the heart of the digital economy, we help our clients to shape their communications for the digital age. We are equally at home working with big brands on social influence or with innovative new businesses on print and broadcast media relations.
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WHAT MAKES GREAT PR?
“Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.”
McKinsey Quarterly
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We create word of mouth campaigns that focus on the telling of a great story; a story that achieves attention; attention that introduces opportunity; opportunity that delivers customers.
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That’s why we’re working with some of the best and the brightest global brands.
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WE’RE TRUE CONSULTANTS
As a trusted partner to our clients, we get under the skin of the brand.
We start by understanding clients’ commercial goals, identifying opportunities and addressing challenges. Then we apply our media and market knowledge to select the right channels and create the right stories.
And finally, well, it’s a mix of resourcefulness and initiative, a bit of entrepreneurialism, lots of dogged determination, pots full of coffee and the odd chocolate biccie… or three.
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SOME OF OUR TACTICS
Media Relations
We apply stand-out, in-depth coverage that explores benefits and differences, that brings brands to life and delivers recommendation. It’s coverage that grabs attention, shifts perception and changes behaviour. It’s media relations at its best.
Affinity
We’ve worked for some of the UK’s leading media owners so we understand the media from the inside out. We don’t just pitch the media, we look for partnerships and opportunities for affinity between brands.
Social & Content
Content and sharing is developed and delivered as part of every campaign. From idea to execution, how can we create fresh content, drive social engagement and spread the word through “people channels”, simultaneously? It’s joined-up PR for multi-connected audiences.
Events
Our events are always varied but we’ll never lose sight of how our events change perceptions.
Consultancy
We’ve a smart, senior team that thinks strategically about our clients’ businesses. We apply our experience with media and consumers to help shape the right communications strategies and messages for market.
Issues
Sometimes staying out of the media is as important as getting in. By establishing protocols and practices and being on call, we have helped our UK and international clients through some very difficult media periods.
Digital & Bloggers
We were born out of the digital economy, growing web brands and supporting tech innovators. Our digital publicity campaigns naturally feature influencer strategies and blogger relations, and are focused on traffic, SEO, registrations and sales.
Measurement
Word of Mouth runs its own in-house metrics and measurement service which guarantees quality as well as quantity of results. Simple, unique and applied as standard.
Be Passionate, Be Committed, Be Inventive, But Above All, Be Smart
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We’re a growing agency that prides itself on delivering PR with Passion / Commitment / Intelligence
It’s our DNA and whether that manifests as “going the extra mile” or “giving great counsel” the results we achieve and the service we provide are second to none.